SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google, Bing, or Yahoo. The better your pages rank in search results, the more likely people will find and visit your site. 💡 Why is SEO Important? Increases organic (free) traffic to your website. Builds credibility and trust among users. Helps your business get found by the right audience. Improves user experience and conversion rates. Long-term strategy with lasting benefits. 🧱 Key Elements of SEO On-Page SEO Keyword Research & Optimization High-quality Content Meta Titles & Descriptions Header Tags (H1, H2, etc.) Image Alt Text Internal Linking Off-Page SEO Backlink Building (links from other sites) Social Signals Online Reputation Technical SEO Website Speed Optimization Mobile-Friendly Design Secure Site (HTTPS) Crawlability & Indexing Schema Markup (Structured Data) Local SEO (for local businesses) Google Business Profile (GMB) Local Citations Reviews & Ratings Location Keywords 🧠 SEO is a Mix of: Content Strategy Technical Skills Marketing Insight Analytics & Tools (like Google Analytics, Search Console)